Tips To Build A Marketing Agency

Being a marketer can be challenging, especially these days where competition has become a big thing. Whether you like it or not, you are not the only person who is providing marketing services to various clients. As such, you have to see to it that you will deliver nothing but the best to your customers. Keep in mind that the more satisfied your clients are, the more profits will come to your business.


If you are still new in the marketing industry, then chances are you still do not know what to do, or you are already thinking of starting your marketing agency. If you have not yet figured it out, do not worry because what you are going through is only normal. It can be difficult and challenging to think of how to build your name in the marketing industry. In case you are more inclined to building an agency, we recommend that you read the article from start to finish. 

Know Your Niche

Make sure that you focus on finding your niche first before you give your attention to the other aspects of the business. Remember that it is crucial to know your area of expertise so that you can give the best services to your future clients. Take note that there are many or different kinds of marketing, which is why you must decide what your specific niche is. Are you interested in creating commercial ads for TV? Or do you want to focus on digital advertising? The choice depends on your goals and preferences.

Connect With Your Target Market


One of the challenges of building a new business is getting a set of customers who will pay for your services. The difficult part is making these people trust your performance. As such, you need to see to it that you will find a way to build your portfolio. Show to everyone that you are capable of completing the marketing tasks and duties effectively. At the same time, focus on connecting with your target market so that you can experience higher conversions.

Create A Business Plan


Planning to create a business is not an overnight thing that you can rush. It takes time before you can conceptualize everything for your marketing agency. Because of this, the right thing to do is to create a business plan first. In so doing, you can see whether your business is going to be feasible or not. At the same time, it can also serve as a guide in determining the things that you must accomplish in setting up a new firm. Use the business plan to help yourself avoid making wrong decisions or choices.

Building your firm is your opportunity to succeed in the marketing industry. Make sure that you will do everything to see to it that you will meet the goals of your business. Remember that you cannot do all these alone. Make sure to find the right set of employees who will help you build your firm. 

How To Grow Your Facebook Group

Nowadays, many people are already on Facebook, which is why several companies need to adapt to this current trend. As a marketer of your business, it is crucial for you to learn the different ways on how you can reach out to your target market. The goal is to see to it that you can increase your brand awareness through the use of social media. One of the big things done by various companies around the world is to create a Facebook Group.


At this point, you are probably wondering how a Facebook group can be beneficial for your business. Well, first of all, it is a more personal way of connecting to your prospective clients and existing customers. You can talk to them directly by using your account, which means that they will become more comfortable in dealing with you. At the same time, they will also receive notifications directly to their account once you post an essential update on the group.

Unfortunately, growing your Facebook group is not an easy thing to do. There are tons of practical tips and tricks to keep in mind. Be sure to read this article if you want to learn more about this:

Add Your Friends


The initial step is to connect with your friends first before you get in touch with other people. Remember that they are the ones who are willing to support your business. Let them know that you are going to add them to the group so that they can get an instant update about your company from the said group. At the same time, do not be shy to encourage them to add their friends or acquaintances to the group too.

Ask Questions

If you want people to become more interested with your Facebook Group to the point that they will invite others to like, find a way to ask questions regularly. Do not be shy to start a conversation with the members. You can also request a poll wherein they can answer with just one click of a button. Keep in mind that the more engaging or active your Facebook group is, the more it will show on the top list of Facebook searches.

Include Link In Website


If your company has a website, then be sure to add the link of your Facebook group on the different sections of the site. For example, you can include a call-to-action button on the sidebar or footer. Take note that the link must be clear enough so that others can easily see it. Aside from this, you can also include the link to the group at the end of every blog post. Think of a catchy anchor text to make your readers interested to see what your Facebook Group is all about.

Remember that as a businessperson, you need to understand the significance of adapting to the changes in marketing trends. Learn how to use the Facebook group to grow your business. You will surely thank yourself for considering it as a strategy to improve your business success.




Your Guide To Marketing

Are you interested in becoming a marketer so that you can help others succeed in their business? Do you want to earn more by providing marketing services to various entrepreneurs? Is it your goal to become better in advertising products and services for multiple clients? If you answered yes to all these, then be sure to read the rest of this article.


 For today’s post, we are going to share some guidelines that every professional must remember when it comes to marketing. 

Knowing Your Target Audience

The first thing that you have to do is to determine the parameters for your target audience. Who are the persons that you want to connect with? What are the demographics of the people from this target market? Do you know how to build a relationship with them? These are the questions that you must find the answer so that you can succeed in your marketing strategies.

Create A Plan First


Marketing can be complicated, especially when several trends keep on changing now and then. Because of this, it is crucial on your part to create a marketing plan first before you take any step. Once you have this plan, you will have a full-proof document that you can easily use for implementing the strategies. In so doing, there is a high likelihood that you will experience marketing success. 

Be Open To Ideas

Just because you have studied in marketing does not mean that you already know everything. As such, you must always keep an open mind to welcome new ideas regularly. Do not be too proud of yourself to the point that you will begin to reject the comments or suggestions of other people. Remind yourself that an excellent marketer knows how to accept criticisms. At the same time, he is willing to learn new things as days go by.

Measure Your Success


Once you implement a particular marketing strategy, be sure to find a way to measure its performance. You have to assess whether the action that you have taken yielded a positive result or not. There are many resources or tools available online, which can provide you with marketing reports. Find time to understand these tools and sign up when necessary. However, if you do not have a budget for them, feel to avail the free marketing tools. All you have to do is to go online and find a list of these tools. Be sure to read the reviews first before you will use it for your marketing reports.


Marketing can be fun and exciting, as long as you know how to use the right strategies to succeed. Never let any person or anything stop you from experiencing ultimate success. Whenever you encounter a setback in your marketing career, be sure to keep going. Remember that victory belongs to those who do not know how to give up. The more you continue improving your marketing skills, the better it is for your professional career. 

For Marketers: Overcoming Stress

Being a marketer can be highly-challenging, especially these days when you are living in a competitive world. Whether you like it or not, your company or firm is not the only one that provides a particular set of products or services. Because of this, there is a high chance that you will encounter problems or issues because of your competitors.


If stress and anxiety will continue to fill your marketing life, then it is time to take the proper measures to save yourself from any mental health problem. Keep in mind that the more you ignore your problem, the bigger they may develop in the future. Once this happens, it can be a lot difficult on your part to handle it. In this article, we are going to list down some of the tips on how you can overcome the business-related stress that you encounter.

Stop Pressuring Yourself

The initial step that you have to do is to understand that there is no need to rush when it comes to promoting your business. Make sure that you will strip yourself away from unnecessary pressure. Keep in mind that you are absolutely in control of the situation. As such, you can also find practical ways to solve all your marketing problems. Give yourself the peace mind by learning to act cool at all times.

On balance efficient markets might work out well for us. The benefits we receive from lower prices and cheaper labor offset the frustrations that come from having to sell our goods and labor at lower prices. — Jim Stone Ph.D.

Forgive Yourself


Marketing is a difficult game of trial and error. As such, you cannot expect yourself to be perfect when it comes to implementing strategies. Sometimes, you will experience success once your marketing technique works. On the other hand, you will also become dismayed when your marketing action did not yield good results. If the latter happens, be sure to learn how to forgive yourself so that you will feel less stress.

Take A Break

Once you notice that your marketing duties are eating you alive, be sure to bail out as soon as possible. Never let yourself become a slave of your business. If you believe that things are not turning out well at the moment, do not hesitate to take a short break. Give yourself a chance to forget your tasks as a marketer. Instead, focus on improving your mental health first.

Give your colleagues a call and stop by with coffee and your business cards. Talk about what you are up to and how you can help support each other’s clients to provide extra value. — Laura JJ Dessauer Ed.D., L.M.H.C.

Talk To Others


Doing business will always come with challenges, which is why you must be smart enough to handle them. One of an effective way of getting excellent at this is to learn how to connect with other marketers. Find someone whom you can connect or talk to about your marketing concerns. This person must know about advertising and promotion so that you will be on the same page whenever you have a conversation. If you are not comfortable talking to the said person, you can try to avail of the services of a therapist or counselor.

You can take advantage of online counseling apps like BetterHelp, which allows you to communicate your worries to a professional. Online counseling offers massive benefits for marketers like you who are always on-the-go.

Overcoming stress is going to be easy on your part, as long as you know the proper smart ways on how to make it happen. Make sure to take note of all the items mentioned above.

What and how you think on the job has a major impact on your stress level. And you can choose the way you think about events, and what you decide to do about them. — Maud Purcell, LCSW, CEAP

Things In An Advertising That You Didn’t Know (Psychologists’ Guidelines)

Analyzing the industries in today’s world is crucial. There are a lot of things that relate to one another. There are too many confusions as to where and what a particular industry can become capable of doing. That is in terms of helping or destroying people’s mental and emotional health. In this article, we will try to enumerate the things in the advertising industry that even psychologists would want you to know.


Psychology-Based Interpretation

Advertising is capable of dictating us what to like and what to hate. That is because everything we see on TV, flyers, billboards, online, radios, product placements, and celebrity endorsements, become our reliable reference. It allows us to have a wide variety of choices on what to eat, how we choose to dress, and even what career path to take. Advertising is a vital source of both public and personal opinion. But what does it feels like to work in this type of industry? What are the scandals underneath all the marketing strategy and PR? What harm can it cause to our mental and emotional aspects?

The Damages

An average consumer gets bombarded with thousands of ads per day. With that, the human brain feels assaulted by tons of images which represent ads in one form or another. And even if the brain does not recognize almost 80% of them, the ads still become part of the mental picture. Companies spend millions of dollars only to put in everywhere because it is what keeps business up and alive. Therefore, it is entirely impossible to cut an ad down.

To get a better grasp on this damage, you can seek online counseling on apps like BetterHelp. Getting professional advice from these resources can help you absorb these daily images in your mind without getting overwhelmed.

There will be times when your hard work goes unnoticed, when someone is chosen over you for an interesting assignment, or when you alone are required to put in overtime. Rather than getting mentally worked up about these situations, accept that they are just part of the deal. — Maud Purcell, LCSW, CEAP


With its developing field, it becomes usual for the industry to use different technologies. That is where the guerilla marketing strategy takes place. The process follows a unique concept of advertising. It allows brands to promote themselves by grabbing the public’s attention at an exceptional and personal level. It seems okay, though. However, sometimes, an ad entirely affects the emotional state where a consumer appears haunted by trauma.

Nobody gets a business to function on the first try. It requires tons of effort, energy, and money. There is a buildup of stress and anxiety that sometimes eat up all the positivity inside the circle. There is toxicity even in a small group of people who handles the production. There are confusions as to where the process gets done correctly or inappropriately. Aside from that, it is a trial and error process that runs with multiple stressful attempts.

The advertising industry is expanding a lot every day. That is because mobile and online Media help it to reach the industry’s audience. New social platforms and digital advertisements are the trending means of connection and communication. But even though there is technological progress, there is still a broader psychological effect that takes place. That is because too much of online and social media results in mental and emotional degradation. But the advertising industry seems not affected by it.

Of course, everyone has imperfections, but you are not going to highlight the qualities you lack or your inability to do certain things. Instead you need to always be thinking about how you are going to sell yourself with regard to the positive attributes you have and the things you can do well. — Jonathan Golding, Ph.D. and Anne Lippert, PhD

Advertising psychologically refers to mind-conditioning. It is where it shows us what to buy and what not to. It is as if it encourages the settlement of our brain to look at products flawlessly. That is the reason why the world is now dependent on its representation. That is the reason why people feel the need to evaluate goods and services base on advertising or marketing strategy.


Ironically, people are blaming advertising for setting up impossible social standards. Perhaps that is because all trends start with them. Big companies are spending lots of money on marketing campaigns to decide and influence people. That is sometimes, regardless of convenience, comfortability, and affordability. As a result, it sometimes barricades what’s worth having.

Your ability to choose an optimal response, even when triggered, is power to dictate your emotional presence and state of mind. —

The whole purpose of advertising is what we all should not forget – the buying power it holds. Every business is willing to pour tons of money to their products because they believe in its potential. But what makes it successful is the use of ads to manipulate people into getting hooked with things that are sometimes way out of their limits. It is not the same as saying that all brands are like that, though. But the majority of them exist in ripping consumers’ money off.

Advertising is one of the fun and creative industries we know. But it does not cover the fact that it is also one of the most controversial ones. It seems like it is natural for humans to promote the services they provide or the things they have made. That is the reason why everything in life feels like an advertisement. Therefore, it is no surprise that the activity evolved in a huge multi-million dollar industry.

Marketing Strategies For A Therapist – How To Market Your Practice


A lot of therapists can have second thoughts with using the internet for marketing. It can be hard to figure out what a client feels with just talking online. They may feel intimidated and confused with this idea, and a skilled therapist may not know what to do.

There are always going to be many others (sometimes hundreds of others) who want the same thing as you. How do you make sure that you stand out from everyone else, so that in the end you are the one selected? — Jonathan Golding, Ph.D. and Anne Lippert, PhD

One of the best ways to market your business is through online marketing. The best example for this is smart content strategy from apps like BetterHelp. This way, you can become more visible on the internet, and people will be drawn to you, and this could increase your profit.

There are ways on how you can market your business online. Below is the list of 5 ideas for marketing your brand.


5 Ways To Effectively Market Your Therapy Practice

Today, everything can be found on the internet. There are blogs and articles about everything, and you could easily find something you are interested in and even read reviews to anything you are curious about.

When you market your therapy practice online, a lot of people who are interested in therapy can contact you quickly and ask you questions and even book appointments without ever wasting their time and yours, too.

But of course you need to sell your practice, and a good website can help you with that. Invest in your website so that the people reading will be interested and would want to know more about you and your practice.


Blog To Gain More Clients

This is one of the most important things that you could do to promote your practice. Blogging is just like writing in a journal but for all to see. Update your viewers and readers with posts about what you do, and this can also be another way to interact with potential patients.

They see your blogs will reassure potential patients that they are in the right hands. They will know how you work with your other patients, and they can get to know you more so when it’s their turn, they won’t feel awkward or tense in meeting someone new.


Boost Your Social Media Accounts

Being active on social media can also land your patients. People who want to get to know you will see through your social media posts that you are easy to work with and understanding of one’s patient. It’s a great strategy to post regularly on popular platforms like Facebook and Instagram to reach more audiences. This is their way to be reassured that you are not somebody to be afraid of and that you are very approachable.


 Very few people hand-code HTML pages (the foundation of a website) any longer. Instead, everyone uses a content management system (CMS). One of the most popular ones is called WordPress, and most good web hosting providers (see below) offer one-click installation of this powerful tool. —

Improve Your SEO

Investing in SEO is also another step to be taken care of when promoting your business. It’s good to know that when people search for a particular word regarding therapy, your website will be the first one to show, right? Research about SEO and how to work it in your blog, so you get more traffic and then get more clients.


Build Links From Other Sites

This is a subset of SEO. In marketing, if your site is mentioned and linked with other websites, this could give you a boost that will ultimately help you be more accessible. SEO companies will help you with linking your site to other sites, or you could ask a favor from a blogger friend or another website to link your website to their post. This way, it is more inexpensive, and you could get more people to come and visit your site.


Write An Email Newsletter

Writing your email newsletter is an excellent way to market your business. Knowing that the people who signed up to get your newsletters are genuinely interested in what you are doing to help people. You could share your stories about therapy and the people you have helped, and you are reassured that the people reading them are genuinely interested in the work you do. You could write about the schedules of your offices, the time it opens and closes and if there are events that people could go to.


 You can always learn new things, or get a fresh outlook. Leaving your mind open to this possibility turns potentially frustrating situations into great learning experiences. — Maud Purcell, LCSW, CEAP

Get Started With A Customized Marketing Plan For Your Practice

These tips will surely be a step towards your goal to expand your business practice and to further your career. Some actions can be confusing, and some may be impossible to do because of your busy schedule, but do not worry about those things. Remember to take everything one step at a time. Set some goals that you could accomplish to jumpstart your business. Never rush because you could be overwhelmed and then realize that you cannot commit to what you have to do.

Lastly, make sure this is what you want. If you think online marketing will help your practice, then you have to put you 100 percent in this. Also, you will make mistakes and believe that you are failing, but you are not. Remember that this is all new to you and that you are still figuring out how to run an online therapy business. Pat yourself in the back every time you do something positive.

5 Ways To Grow Your Facebook Live Audience Using The PAINT Idea

Is it your life-long goal to have every family member in a household tuned in to the Facebook Live event that you are hosting?


Although that seems like too grand of an idea – like something that might never happen – there is a possibility to achieve this dream of yours. That is, considering that you already know how to use this unique feature of the social media channel and you know who your audience may be. The topics you will discuss with them should already be in a clear outline as well so that you won’t forget anything during the broadcast. All that will be left to do then is to make sure that hundreds or thousands of your followers will choose to stay watching the entire time.

That is one feat that often makes people stop and think. After all, no matter how tech savvy you are, Facebook Live remains a new marketing strategy to many. If you have not thought of how to proceed with this, learn PAINT – our five tips on growing your Facebook Live audience.


The first thing you should do is to give your likely viewers the chance to know more about the event. At least a month from the particular date, you may post announcements and advertisements on your personal or company page (if applicable). It is acceptable to promote the forum on your website and other social media accounts as well to increase the number of individuals that will see your ads. That will give them enough time to decide if they can make it or not.


When it comes to what your posts should look or sound like, it will depend largely on your target market. Say, if your expected audience consists of individuals past the age of 40, then it may not be appropriate to use slang words or loud colors. Similarly, if you want to attract younger age, millennials or teens, you cannot bore them with long texts – you need images and video clips too.


Writing an article about the live event, publishing it on your website, and then linking it to your FB page won’t be a bad idea either. The implication of doing so is that the people who will notice your message for the first time can visit the article’s source and subscribe to your channel. That’s what’s going to ensure that they will get notified whenever you announce your upcoming events.



Repeat this word in your head until you realize how important it is to keep your future audience engaged. When you post the first ad for a specific event, there will inevitably be online friends who will ask what it is for. Your colleagues, family members and relatives may hear about it, and they might be curious to find out what you are up to this time.

By all means, try to answer them within the first 24 hours so that you can sustain their interest in your campaign. It is an excellent opportunity to persuade them to make time for the event, as well as spread the news to their colleagues. Nevertheless, you should do it without giving away all the details to avoid making the potential audience feel as if there’s no need to attend your Facebook Live show anymore.



When you start marketing your products and services on social media, it is unnecessary to compete with other businesses that offer similar commodities. Your rivals in the industry can become your comrades if you humbly send them personal invitations to watch the event. When you become cordial to those people and speak about their shows on your page in the future, they will most likely promote your events to their followers as well.

We have a little advice on the matter, though. If you decide to network with competition, you should not act timidly. E-mail or send a direct message to no less than 20 competitors since you can never tell who will respond positively to your invitation.



Lastly, it is not wrong to want to turn your viewers into consumers sooner than later. You won’t have to say that out loud in front of your audience during the show, but that should be one of your end goals. After all, an increase in sales serves as an indication that you have done well for the event.

You can accomplish it by maintaining a steady flow of conversation with your target market before, during, and after the Facebook Live streaming. A lot of individuals honestly dig invites that sound as if you have made it just for them, and that can happen when you add their name to it. Remember this concept as you promote the show.


In A Nutshell

Holding a Facebook Live event is a fantastic marketing strategy that every entrepreneur should learn to do. It’s easy; it’s much cheaper than trying to be on TV. Follow the tips above to ensure that many individuals will be watching.

Good luck!

Communicating Through Digital Brand Engagement

Enhancing communication with your target audience allows you to effectively transmit the message and engage them as they listen and respond.  Effective communication that can encourage engagement from target audience is now being done through the new wave in marketing which is digital brand engagement.


Continue reading Communicating Through Digital Brand Engagement