How Therapy Can Help You Build Effective Marketing Strategies

When you’re in the marketing industry, you always have to be on top of your game. You need to consider so many things. Often, there’s almost no room for errors. It’s a fast-paced environment, so you’re required to interact with so many people. Even if you love your job, these factors can make you feel overwhelmed and burnt out. If that’s the case, you shouldn’t think there’s something wrong with you because it’s only natural to get tired.

Now, you might be asking what therapy has to do with your job as a marketer. Well, it can help you perform at your best, so you can continue building and executing effective marketing strategies. Your therapist can help you address mental and emotional concerns to help you feel in control. They can also assist you in developing or breaking habits that could contribute to your ability to perform more efficiently.

But more than anything, therapy will help you take care of your well-being. Your therapist can aid you in detecting and treating conditions you might have. Above all else, your health is their top priority.


Working Toward A Clear Mind

Being a marketer comes with a lot of pressure. After all, marketing can catapult a company toward success, but at the same time, it can spell failure. That’s why building an effective marketing strategy is crucial. It involves considering numerous factors, analyzing trends and histories, and many others. Because of that, you always need to have a clear mind when you’re working on your marketing strategies.

Therapy (like emotion-focused therapy), can help you with this by guiding you in addressing your thoughts, feelings, and experiences. This process will lead you to understand and process the inner workings of your mind better. Tell your therapist your problems and concerns, and they’ll help you sort through them to clear your head. They can guide you to get rid of distractions and build better habits as well.

Opening up to your therapist will aid you in letting your mind breathe. With your goals clear and your head free from disturbance, you’re one step closer to performing better. That way, you can organize your thoughts better and pour your energy into formulating effective marketing strategies.

Learning How To Communicate Well

Therapy will help you with communication. Your therapist may ask you to do some exercises or talk about topics to help you express yourself well. That will allow you to formulate your ideas into coherent thoughts and effectively communicate them.

This skill will come in handy when you’re brainstorming or executing marketing strategies with your team. It’s a must that you all express your thoughts well to get the most out of your ideas. In addition, effective communication will also be beneficial for you when facing clients and customers alike. After all, you’d want to relay your message clearly and effectively at all times.


Strengthening Emotional Bonds

One of the main points of an effective marketing strategy is the emotional bond between a customer and a company. After all, people tend to stay loyal when they have an attachment to a product or brand. As such, it would benefit you to know how to establish and maintain such emotional bonds.

Your therapist can help you work on this aspect. They can guide you through topics and exercises to allow you to process your own emotions and connect with others. That way, you can strengthen your bond with your team, clients, and customers. You can’t go wrong with fostering a connection between you and the people around you, especially in the marketing industry.

Regaining Focus

You often go through a lot of information when trying to build marketing strategies. Your work may involve trends, sales history, a company’s mission and vision, requests, and many others. Because of that, it’s only natural for you to feel overwhelmed and overloaded. Unfortunately, that amount of information might cause your mind to slip off the tracks and lose focus.

With therapy, you can work toward regaining control. That involves clearing your mind of doubts and worries, getting rid of distractions, and addressing mental health conditions. With all this, you’ll be able to regain your focus and have a clear field of vision.


Treating Underlying Problems

Working in the marketing industry means you’re constantly squeezing your brain for its creative juices. This causes you an immense amount of stress and may lead to some mental health conditions. People in your field pose higher rates of exhibiting symptoms of depression and anxiety. And while you may think you don’t even have any of these conditions, it wouldn’t hurt to know for sure.

Your therapist can help you address these conditions or prevent them from happening. Either way, they’ll be there with you to work through understanding these conditions, how they affect you, and what causes them. They’ll help you move forward healthily from these concerns.

These mental health conditions may be holding you back from performing well. After all, they affect your emotions, thoughts, motivation, and even your energy levels. By talking about them, you’re helping yourself shed off some of the load that’s preventing you from unleashing your potential.


To Wrap Up

Building effective marketing strategies isn’t easy. Aside from the difficulty level, it also comes with immense pressure on the marketer to perform well constantly. You may have been considering how you can up your game when it comes to your job aside from studying more. Well, now you have your answer.

In your issue regarding business marketing and mental health, your therapist can help you work toward a clear mind by talking to you about your thoughts, feelings, and experiences. In addition, they’ll be there to treat any mental conditions you might have regardless of what causes them. This stage may involve changing your behavior and habits or working toward a healthy lifestyle.

Additionally, therapy can also aid you in building effective marketing strategies by helping you stay focused and communicate well. Finally, it can prove beneficial to you by strengthening your emotional bond with your team, clients, and customers.

While therapy can afford you some advantages in your work, remember that the priority is always your well-being. Your therapist will put you above your work. After all, they aim to help you feel good. If you feel good both inside and out, you can work toward your goals with a healthy mindset.

What Is Emotion-Focused Therapy Solution

EFT as a therapy and form of treatment is an interesting topic for discussion.

The foundation of emotion-focused therapy EFT lies in the premise that feelings guide our actions. Coaching therapists believe that people who lack awareness of their feelings or those who have unhelpful feelings can cause mental and emotional harm to themselves and others. That’s why it’s essential to focus on direct emotional changes, and forms the basis for how emotionally focused therapy helps people.


Emotion Regulation

What is emotion-focused therapy and how is it different from other types of approaches for managing maladaptive feelings or negative emotions?

Emotionally-focused therapy is an experiential approach to a therapeutic intervention that aims to repair family bonds and strengthen emotional bonds between individuals. It can also be a form of couples therapy to help them handle their negative emotions and change behaviors. Emotion-Focused therapy research is based on a substantial body of empirical research, which outlines three stages of the change process. It involves addressing attachment needs and facilitating change processes through an experiential approach that fosters individual growth and development, particularly in the realm of adult love relationships.

Adaptive emotions are a subjective state of mind. Due to its personal nature, people often debate how to categorize feelings and what constitutes them. Internal or external stimuli can trigger feelings. In the field of marketing, when marketing strategies fail miserably, they can trigger feelings of disappointment and negative patterns. Often mistaken for moods, emotional responses lean more toward reactions to events.

Everyone experiences sentiments and memories and the mental health struggles having them can bring. The purpose of emotionally-focused therapy is to develop a better sense of emotional awareness and acceptance in the client. A part of emotional experience regulation is learning to change strategies for handling sensations for effective coping when stressors come into our lives.

The skills and techniques taught in this method can be used by anyone who seeks to be more self-aware and to have better mental health. Here are some things you should know about

Emotion-Focused Therapy

Person-Centered Approach In Emotion Therapy

Focused therapy EFT for emotional regulation helps individuals, couples, and even family members (emotionally focused family therapy) understand their interpersonal interactions.  Sue Johnson and Les Greenberg developed this. It works on the premise that human feelings or experiences shape every person’s needs, identity, and choices. This approach to expressing feelings is a short-term treatment plan that focuses on changing emotion regulation and awareness. It concentrates on identifying negative feelings and helping clients regulate them.

This emotion-focused approach is a type of psychotherapy. It is part of the humanistic approach, as it uses humanistic psychology. The emotionally-focused therapy model emphasizes how feelings can affect a person’s life and interpersonal problems. This type analyzes:

  1. The importance of positive emotions,
  2. The production of a positive emotional response, and
  3. Their connection to an individual’s thoughts and behavior.

How Does An EFT Therapist Explain This Treatment To Couples?

Explain that this form of emotionally-focused couples treatment acknowledges that feelings or emotional experiences are crucial to being human. Therefore, when undergoing this technique, it is normal for clients in couples therapy or family therapy to become increasingly aware of their feelings or emotion-related problems. This teaches clients to regulate maladaptive expressive responses.

What Is The Goal Of This Method For Positive Emotional Experiences?

The goal of emotion-focused treatment is to manage an individual’s expressive cycle. An emotion-focused specialist will lead the client toward expressive awareness and acceptance. They also focus on teaching family members strategies for regulating and transforming unhelpful emotions to cope effectively.

Emotionally focused therapy EFT is an approach that can be used by a therapist in couples counseling and hospital clinics that focus on understanding and working through depression and other emotions. The key moves in EFT involve identifying and expressing emotions, exploring attachment needs, and facilitating change processes.


Emotion-Focused Therapy Tapping & Conversations

This type of therapy EFT is an evidence-based and emotionally focused therapeutic approach that focuses on helping individuals to better understand and manage their emotions, which can lead to a positive outcome. EFT principles can be applied to many different kinds of problems, including anxiety and depression. EFT can also be effective for couples, as it helps partners to communicate and connect with each other in a more meaningful way. EFT therapists are trained to guide clients through the process of emotional exploration and healing.

During tapping, you will need to pick your setup statements. Setup statements refer to a fill-in-the-blank phrase provided by your health provider or EFT therapist. The sentence usually starts with “Even though…” and is then followed up by your concern or problem. This active process will end with a positive affirmation of “…I deeply and completely accept myself.” A good example would be something like, “Even though I am a bother, I deeply and completely accept myself.” The goal is ultimately to evoke therapeutic change.

An EFT expert is undoubtedly a professional in the field and has done extensive emotion-focused research. A therapist should possess certifications and licenses to start a private practice. They also need to undergo clinical training from university training centers and must pass an EFT practitioner examination.

What Is This Psychotherapeutic Process All About?

Evidence suggests that EFT does work in different situations. It is effective for family relationships, couple intervention and intimate relationships, and individual therapy for individuals suffering from mood disorders. However, the effectiveness of emotional response and the active process of focused therapy tapping still varies for every individual. The results highly depend on how persistent and motivated a person is.


  1. De-escalation,
  2. Creating a new secure bond (adult attachment theory) or restructuring interactions, and
  3. Consolidation or integration of certain emotions.

The first stage for emotional change (done usually on the first therapy session) is where the assessment begins. It includes identifying problems, underlying unhelpful emotions (self-criticism, etc.), and triggers. In the second stage, listening and acceptance are vital factors. Lastly, the third stage of the therapy is where the resolution and consolidation happen.

Does EFT For Emotional Responses Work For Couples?

Yes. It is an effective therapeutic approach for couples dealing with relationship distress. It is common for many emotions to get in the way of love relationships. Hence, a romantic partner and their significant others undergoing therapy will help them create empathic attunement and a healthy environment for both.

Who Created The Technique?

In 1985, Sue Johnson, with the help of Les Greenberg, created Emotion-Focused Therapy as experiential psychotherapy. They tested this approach to help the struggling relationship between families and couples (thus it is effective for couples therapy and family therapy). It was only in 1988 that their work has been published.

How long does EFT take?

Focused therapy for emotional responses is a short therapy approach for positive human functioning that usually only takes between 8-20 sessions. However, some individuals, couples, or families may take a little longer. It all depends on how well they can regulate their own emotions. Make sure to find a good EFT expert for the best corrective emotional experiences.

What are the 9 tapping points?

The nine tapping points in EFT include the following:

  1. Top of the head,
  2. Beginning of the eyebrows,
  3. Outside the corner of the eye,
  4. Under the eye,
  5. Under the nose,
  6. The chin, 7. Forming of the collarbone,
  7. Below the armpit, and
  8. The so-called karate chop.

Therapy For The Emotional Brain

Humans are innately social beings. We thrive when we have a secure attachment to others. Maintaining smooth relationships with ourselves and others is crucial to living in a social world. Emotions have a lot to do with living socially and connecting with others. It centers on the idea that emotional arousal and regulation are key to balancing individual experience and interpersonal relationships to encourage lifelong learning.

Finding a good emotion scheme coaching expert to manage unhelpful emotions is vital to achieving the goals this type of therapy has for patients. It is important to note that the environment should feel safe, reflective, and empathetic. Maladaptive emotion therapy can help clients turn their negative feelings into something they can grow from without much damage.

Humans are complex beings that experience a multitude of emotions. These play a huge role in guiding their actions. Striving for a healthy mind is essential for having a good quality of life for you and those around you.


What Does EFT Treat?

What Is The Main Thrust Of EFT?

What are the 3 goals of emotion-focused interventions?

What is the difference between EFT and emotionally-focused therapy?

How long does EFT therapy take?

What is the EFT cycle?

Is CBT or EFT better?

When do you use emotion-focused coping?

What are two examples of emotion-focused coping therapy?

Is problem-focused or emotion-focused coping therapy better?

Can emotionally focused therapy be used with individuals?

What is EFT used for?

What are the limitations of EFT?

Is EFT person-centered?

How do you practice EFT?

What Are The Most Frequently Asked Questions People Asks About Using Essential Oils

While most people spent four or five years in college, I was there for seven years. Dumbness was not the issue; I could assure you of that. The real problem was my fickle-minded brain.

In the beginning, I said that I wanted to become a doctor. Naturally, I took up biology as my premed degree. I like it. I am interested in the scale of life and want to understand the different types of organisms around the world. However, after a year, I got bored with it, so I changed courses and studied business management where I found out the significance of an essential oil.

A hard-working woman working and seemingly in an seminar taking down notes.

At that time, it was the only course I could shift in because there were no available slots that were up for grabs, so I took it. When I thought that was it for me, I found marketing more interesting, so I ended up changing departments again for the third time. Well, marketing is not that bad, and it is pretty much straightforward. The main goal is to promote products or services in a way that leads to increased business sales revenues. That’s easy.

My Fickle-Mindedness Continued After College

Since I got good grades, I managed to land my 1st job as an event marketer. What this job entailed was that I would handle promotional events for various clients. I would be a part of it from the location hunting task until the end, so you would hardly see me in the office. Although it paid well, it was a physically taxing job. I always end up stressed, so I chose to resign after two years.

For my next job, I made sure to apply to one that would allow me to stay in the office most of the time. It was a digital marketing position that I did not have training for, but my boss was willing to give me a crash course, so I accepted it. It was the first time that I felt like I was doing the job meant for me. I love bouncing ideas with my team; I enjoyed making digital presentations even more and seeing foot traffic growth on our client’s websites. I began to understand the technological world and know a lot about products and services. I gained knowledge in different business sectors and managed to get a hold of specific information that helps business companies grow. Honestly, it was then that I knew I belonged to the right career path.

The only deal-breaker for me was the commute since it was a 7-to-3 job, and I was never a morning person. Even though I like the job and the company I am working with, I often feel pressured to follow the schedules. Hence, I quit and decided to be a freelance digital marketer.

Ups And Downs Of Becoming A Freelance Digital Marketer

The primary advantage that I saw since choosing this path was that I became my own boss. I did not need to answer anyone; I could choose my clients and decide on my rates. More importantly, I could work at any time I wanted as long as I could finish the project within the given deadline. It was such a wonderful moment that I understood the essence of working at your own pace. I love it. I do not feel pressure, and there’s not much to do since I only deal with my own issues.

Unfortunately, since it was a freelancing career, I did not have a stable income source. I felt a need to take on more clients than I ever did at once to earn as much as I did in the past. When I realized how less I earned for doing the job more freely, I got upset. Maybe because, at the end of the day, it still goes down to one goal, which is to earn enough to be able to get that financial stability everyone desires.

Over time, my stress level went through the roof. I would have been a goner a long time ago if not for my essential oils.

What Are Essential Oils Good For Depression?

  • Chamomile
  • Frankincense
  • Grapefruit
  • Jasmine
  • Sweet orange
Learn how essential oils can help relieve stress and anxiety and offer benefits for your overall wellness. Research suggests that applying them made from rosemary, sweet orange, peppermint, tea tree, spearmint, and lemon oil can improve your mood.

What Essential Oils Improve Mood?

Research suggests that applying essential oils made from rosemary, sweet orange, peppermint oil, tea tree oil, spearmint, and lemon oil blend can improve your mood. Even a few drops of these oils essential in a bottle can provide health benefits. Just make sure to get the appropriate oil blends in your country for you to try, too much can be toxic for you.

What Scents Are Good For Depression?

  • Bergamot oil
  • Geranium
  • Rose
  • Tea tree
  • Sandalwood
  • Ylang-ylang

Can Essential Oils Increase Serotonin?

Yes, essential oils can increase your serotonin level. In the field of aromatherapy, carrier oil is used to aid physical and emotional health. If you want the best results, you may sniff lavender, bergamot, and lemon, and tea tree oil essential oil blend.

What is the most relaxing essential oil?

Patchouli is one of the most relaxing essential oils to date. Based on research, it contains sesquiterpenes – compounds from essential oils that offer relaxation and balance to a person’s brain’s emotional aspects.

Is Lavender Good For Depression?

Yes, lavender is ideal for depression. The idea is that inhaling this essential oil scent results in a relaxing effect, so you may not feel too depressed.

What Is The Most Calming Scent?

The sea breeze is perhaps the most calming scent you can ever find, considering your brain connects it to relaxation.

Understand the field of aromatherapy, used to aid physical and emotional health. If you want the best results, you may sniff lavender, bergamot, and lemon flavors as well.

Can You Rub Lavender Oil Directly On The Skin?

Yes, like tree oil, lavender oil is a safe product to rub directly on the skin for pregnant people. In truth, pure lavender oil has been used for years to treat minor wounds for its anti-inflammatory properties and antibacterial properties, good for skin care as well. Lavender can be used as an insect repellent, making it good when hiking and going outdoors. This plant is also found to smoothen out wrinkles and reduce blood pressure, so if you have high blood pressure, you might want to try this oil. However, if you get an allergic reaction from it, you should dilute the oil or stop using it as your body oil.

What Smell Makes You Happy?

The smell of essential oils coming from jasmine, lavender, rose, and lemon can make you happy.

Does Frankincense Help With Depression?

Yes, according to studies, frankincense helps with depression. When you inhale its smoke, the smell tends to activate various brain parts that may be blocked due to the mental disorder.

What essential oils are good for anxiety and panic attacks?

  • Bergamot
  • Basil (holy or sweet)
  • Chamomile
  • Lavender
  • Valerian

What essential oils help with stress?

  • Bergamot
  • Lemongrass
  • Orange
  • Lavender
  • Ylang-ylang

What Is The Happy Hormone?

When you talk about the happy hormone, you primarily talk about dopamine – a brain chemical that serves as both a neurotransmitter and hormone. Other feel-good hormones include oxytocin, serotonin, progesterone, and estrogen.

Other feel-good hormones include oxytocin, serotonin, progesterone, and estrogen.

How Do You Naturally Release Serotonin?

  • Eat tryptophan-rich foods like bananas, cheese, salmon, and other products. Doing so gives the brain some amino acids to convert into serotonin.
  • Try various aerobic exercises. Physical activities lower the number of different amino acids in the blood – except for tryptophan.
  • Stay under the sun for no less than 15 minutes every day. Studies suggest that basking in bright light allows the skin to create serotonin somehow. If you don’t live in a sunny area, you may get a light therapy box.
  • Take supplements like probiotics, St. John’s wort, and 5-HTP. Though you may find them over the counter, it is still best to ask your doctor for prescriptions. That is especially true if you are already taking other medications.
  • Get a 20-minute massage to lower your stress level and promote the production of feel-good hormones like serotonin. It does not matter if a licensed therapist or your loved one gives you a massage once or twice a week.

Does Vitamin B12 Increase Serotonin?

Yes, vitamin B12 can increase serotonin production. Different studies show that a lack of this vitamin depresses people.

Final Thoughts

Of course, I knew that essential oils could only give me quick relief. It was not the solution to all my problems. There’s so much stress and pressure that I have to deal with every day, and this temporary solution can only accommodate me less. In some instances, it doesn’t entirely work. But I’ll give credit to its beneficial effects.

With that, I decided to manage my time better so that I would only need to deal with one or two clients every day. I still had to have at least five of them at a time, but scheduling when to talk to them helped me reduce my stress-induced depression a lot.


Is it OK to use essential oil every day?

Some essential oils which are derived from natural plants provide calming and soothing for the nervous system, improve sleep, have antibacterial properties, and have other benefits for health, which is why some people consume them several times a day. Tea tree essential oil, for example, can be applied topically to treat athlete’s foot. But too much essential oil can cause bad reactions for the user. Always use these oils in moderation and not too often. Only use essential oils when needed.

What are 3 ways to use essential oils?

What is the king of essential oil?

Do essential oils expire?

Communicating Through Digital Brand Engagement

Enhancing communication with your target audience allows you to effectively transmit the message and engage them as they listen and respond.  Effective communication that can encourage engagement from target audience is now being done through the new wave in marketing which is digital brand engagement.


Continue reading Communicating Through Digital Brand Engagement