For Marketers: Overcoming Stress

Being a marketer can be highly-challenging, especially these days when you are living in a competitive world. Whether you like it or not, your company or firm is not the only one that provides a particular set of products or services. Because of this, there is a high chance that you will encounter problems or issues because of your competitors.


If stress and anxiety will continue to fill your marketing life, then it is time to take the proper measures to save yourself from any mental health problem. Keep in mind that the more you ignore your problem, the bigger they may develop in the future. Once this happens, it can be a lot difficult on your part to handle it. In this article, we are going to list down some of the tips on how you can overcome the business-related stress that you encounter.

Stop Pressuring Yourself

The initial step that you have to do is to understand that there is no need to rush when it comes to promoting your business. Make sure that you will strip yourself away from unnecessary pressure. Keep in mind that you are absolutely in control of the situation. As such, you can also find practical ways to solve all your marketing problems. Give yourself the peace mind by learning to act cool at all times.

On balance efficient markets might work out well for us. The benefits we receive from lower prices and cheaper labor offset the frustrations that come from having to sell our goods and labor at lower prices. — Jim Stone Ph.D.

Forgive Yourself


Marketing is a difficult game of trial and error. As such, you cannot expect yourself to be perfect when it comes to implementing strategies. Sometimes, you will experience success once your marketing technique works. On the other hand, you will also become dismayed when your marketing action did not yield good results. If the latter happens, be sure to learn how to forgive yourself so that you will feel less stress.

Take A Break

Once you notice that your marketing duties are eating you alive, be sure to bail out as soon as possible. Never let yourself become a slave of your business. If you believe that things are not turning out well at the moment, do not hesitate to take a short break. Give yourself a chance to forget your tasks as a marketer. Instead, focus on improving your mental health first.

Give your colleagues a call and stop by with coffee and your business cards. Talk about what you are up to and how you can help support each other’s clients to provide extra value. — Laura JJ Dessauer Ed.D., L.M.H.C.

Talk To Others


Doing business will always come with challenges, which is why you must be smart enough to handle them. One of an effective way of getting excellent at this is to learn how to connect with other marketers. Find someone whom you can connect or talk to about your marketing concerns. This person must know about advertising and promotion so that you will be on the same page whenever you have a conversation. If you are not comfortable talking to the said person, you can try to avail of the services of a therapist or counselor.

You can take advantage of online counseling apps like BetterHelp, which allows you to communicate your worries to a professional. Online counseling offers massive benefits for marketers like you who are always on-the-go.

Overcoming stress is going to be easy on your part, as long as you know the proper smart ways on how to make it happen. Make sure to take note of all the items mentioned above.

What and how you think on the job has a major impact on your stress level. And you can choose the way you think about events, and what you decide to do about them. — Maud Purcell, LCSW, CEAP

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